Misdirection is a form of deception in which the attention of an audience is focused on one thing in order to distract its attention from another.
There are two basic ways to “misdirect” your audience; one is time-sensitive, the other isn’t.
The time-sensitive approach encourages the audience to look away for a fleeting moment, so that the sleight or move may be accomplished undetected.
The other approach has much to do with re-framing the audience’s perception, and perhaps very little to do with the senses. The minds of the audience members are distracted into thinking that an extraneous factor has much to do with the accomplishment of the feat, whereas it really doesn’t have any bearing on the effect at all. “The true skill of the magician is in the skill he exhibits in influencing the spectators mind.” (Dariel Fitzkee, Magic by Misdirection, pg. 33, copyright 1975).